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Why us?

"My priority is to protect my clients. Let me use my extensive experience and knowledge of the law to defend your legal rights throughout the state of Florida.

I take the time to understand your needs and craft effective legal solutions to get the justice you deserve.


- Max Hunter Story, Attorney at Law, Managing Partner

Florida Chair and Active Member of NACA

Jacksonville Federal Courthouse

Orlando Federal Courthouse

Miami Federal Courthouse​

Mr. Story testifying before the Senate Finance Committee on behalf of Florida consumers in opposition to an amendment that would weaken debt collection protection laws - the Florida Senate in Tallahassee, FL

Mr. Story speaking on a panel at the Florida Bar Annual Convention regarding consumer protection laws. — Waldorf Astoria, Orlando

First Coast Evening News interview with Max Story, PA associate attorney on False Advertising during the Holidays.

Duval County Courthouse, Jacksonville, FL

Supporting the CLSMF / Mid Florida Community Legal Services Annual Fundraiser - Roaring 20's Justice Gala

Supporting the Jacksonville Women Lawyers Association 2018 Judicial Reception - Celebrating Civility at TIAA Bank Field

Visiting with NACA & hearing Senator Warren speak at the NCLC Consumer Law Conference, Washington, DC

JBBA Affiliate Member, Medical / Psychological Expert Services

Nicole Story, EDS with Consumer Advocate

United States Senator, Bill Nelson.

Charlie Crist

Florida Governor Charlie Crist

with attorney Max Story


Max H. Story, Esq - Managing Partner

Mr. Story is a native Floridian, born in Orlando and raised in the US Virgin Islands and New Smyrna Beach. He was a Florida Merit Scholar and a Presidential Scholar, obtaining his Bachelor of Arts with Honors, from Rollins College in Winter Park. 

Mr. Story obtained his Juris Doctor degree with Honors from the University of Florida, College of Law in 2001. He served as Editor in Chief of the Journal of Technology, and as Managing Editor of the Journal of International Law at the University of Florida College of Law. He also served as a law clerk in Florida's 8th Judicial Circuit and taught at Santa Fe College.

Upon graduation, Mr. Story accepted a position in Jacksonville Beach, where he has managed a consumer protection law firm for over 15 years. He is married to his college sweetheart of 22 years, a licensed psychotherapist and they are active parents of 2 sons.

He is recognized nationally as a top consumer protection attorney and serves in leadership roles with the Florida Bar, the Consumer Protection Law Committee, is the Florida Co-Chair of the National Association of Consumer Advocates (NACA) and has served on The Board of Community Legal Services of Mid Florida.

He is a frequent speaker on consumer law topics and has taught at Annual Florida Bar Conventions, National Consumer Law Center Conventions, Florida Legal Aid Trainings, and the Jacksonville Bankruptcy Bar Association Annual Conference. He is an Avvo Superb (top rated) attorney.


  • Rollins College, Winter Park, Florida - Bachelor of Arts with Honors 1997

Presidential Scholar

National Merit Scholar

  • University of Florida, College of Law, Gainesville, Florida - Juris Doctor with Honors 2001

Editor-in-Chief, Journal of Technology Law Review

Managing Editor, Journal of International Law Review

Judicial Clerk, Florida's 8th Judicial Circuit


  • American Bar Association
  • Community Legal Services of Mid Florida, Board of Directors 2017-2021
  • Florida Bar, Attorney, since 2001
  • Florida Bar, Consumer Protection Law Committee, Board Member 2018-present
  • Florida Association Women Lawyers
  • Florida Justice Association
  • Flagler Bar Association
  • Jacksonville Bar Association
  • Jacksonville Bankruptcy Bar Association
  • Jacksonville Beaches Bar Association
  • Jacksonville Justice Association
  • Jacksonville Women Lawyers Association
  • National Association of Consumer Bankruptcy Attorneys
  • Florida Chair National Association of Consumer Advocates

Court Admissions

  • Florida Supreme Court
  • U.S. District Court for the Middle District of Florida
  • U.S. District Court for the Southern District of Florida
  • U.S. District Court for the Northern District of Florida

Community Involvement

  • University Business Club, Jacksonville
  • Queen's Harbour Yacht Club
  • Queen's Harbour Sailing Club
  • Beaches Resource Center Oversight Committee Political/Lobbying
  • First Coast Soccer Associaiton/Jacksonville Football Club - Rec Coach
  • Cummer Museum of Art & Gardens, Up & Cummers Fundraising Board

Speaking Engagements

  • NCLC (National Consumer Law Center) National Fair Debt Collection Practices Conference - CLE Annual Conference Speaker. Wyndham Disney Springs, April 25, 2022
  • The Florida Bar 2021 Annual Florida Bar Convention, CLE Conference Speaker "Recovery - Assisting Consumers in the Aftermath of COVID-19, COVID-19 and Debt Collection." Hilton Orlando Bonnet Creek. June 9, 2021
  • The Florida State NACA Meeting and Florida Area Legal Aid Training, Orlando, Florida. June 22, 2019
  • The Florida Bar 2016 Annual Florida Bar Convention, CLE Conference Speaker "At the Corner of Technology & Consumer Law" Hilton Orlando Bonnet Creek. June 18, 2016
  • Jacksonville Bankruptcy Bar Association, CLE Conference Speaker 23rd Annual Conference, August 21st 2015, Sawgrass Marriott Resort, Ponte Vedra, Florida "FDCPA Claims and Bankruptcy Considerations"
  • BEAM - Beaches Emergency Assistance Ministry, Jacksonville Beach, FL August 2015 "Bankruptcy Issues and Consumers' Rights" - Speaker with Jacksonville Area Legal Aid
  • BEAM - Beaches Emergency Assistance Ministry, Jacksonville Beach, FL March 2016 "Consumer Law Education Workshop" - Speaker with Jacksonville Area Legal Aid

Awards and Recognitions

  • Pro Bono Spotlight - JBA Pro Bono Committee Chair
  • 10/10 Superb rating by Avvo .com

Austin J. Griffin, Esq - Junior Partner

Mr. Griffin was born in Morgantown, West Virginia and moved to Jacksonville, Florida at the age of thirteen. He received his Bachelor of Arts in English from the University of Florida in Gainesville.  

During his undergraduate studies at the University of Florida he received several honors including the UF Dean’s List, Delta Epsilon Iota Honors Society, and Sigma Tau Delta English Honors Society.

Mr. Griffin received his Juris Doctorate at Wake Forest University School of Law, where he focused on Sustainability & Environmental Law as well as Corporate Law. He has been notably published in the Wake Forest Journal of Business and Intellectual Property Law.


  • University of Florida, Bachelor of Arts in English, 2012

Sigma Tau Delta English Honors Society, Dean's List, Delta Iota Honors Society

  • Wake Forest University School of Law, Juris Doctorate, 2015

Computer‑Assisted Legal Instruction (“CALI”) Awards:

Energy Law; Evidence Environmental Law; Food Law & Policy; Funeral and Cemetery Law; & Decedents’ Estates and Trusts.


  • Florida Bar Association member, admitted 2015.

Court Admission

  • U.S. District Court for the Middle District of Florida

Speaking Engagements

  • January, 2022 - CLE for Public Interest Law Section on Tenant Screening & Fair Credit Report Act. Speakers: Adam Thoresen, Jacksonville Area Legal Aid, Inc., Austin J. Griffin, Story Griffin Law Firm. Co-sponsored by Florida Legal Services and the Public Interest Law Section (PILS) of The Florida Bar's Consumer and Tenant Protection Workgroup.

Lynette Becotte - Litigation Paralegal

Lynette was born and raised in Michigan, where she obtained her Bachelor of Science degree at Northern Michigan University with a major in Office Administration and minor in Sociology. 

She offers over 20 years of extensive paralegal experience and also serves as a Florida Notary Public. 

She has been a Jacksonville Beach resident for over 20 years and has been working in many aspects of litigation support.

Contact Lynette via email


  • Northern Michigan University, Bachelor of Science

Major - Office Administration

Minor - Sociology


Nicole Story, EdS - Psycho-emotional Damages Consultant & Bankruptcy Coordinator

Nicole Story, EDS, LMFT, LMHC, NCC is the firm's on staff psychotherapist, ensuring the attorneys and staff have the mental health resources available from an expert understanding the full psycho-emotional impact and damages in various litigation cases. She consults and reviews independent psychological assessments and provides evaluation of diagnostic tools and their respective results, enabling the legal team to better fight for our clients and maximize a case's value.

With a Bachelor of Arts degree in Psychology from Rollins College and two graduate degrees from the University of Florida (course credit equivalent to a Doctor of Psychology degree) in Mental Health and Marriage/Family Therapy, Nicole brings over 20 years of psycho-emotional assessments, clinical expertise, training and supervision.  

From Ireland/UK, Nicole met Max at Rollins College, in Winter Park, Florida. They were married while attending Graduate/Law Schools at UF, and moved to Jacksonville Beach where they raise two active sons.


She has an active psychotherapy and clinical supervision practice and is very involved in the community having served as the President of the Foundation for the Beaches Resource Center, providing numerous resources to the Beaches Community, and as the President of the PTSAs at both Fletcher Middle School and at Douglas Anderson School of the Arts. She also served on the Strategic Planning Committee for the Queen's Harbour Yacht and Country Club HOA board of directors. She serves as board member of the Guardian ad Litem Foundation serving abused and neglected children.


  • Rollins College, Bachelor of Arts in Psychology with Honors, 1997

Fishback Art Scholar, Presidential Scholar, Florida Undergraduate Scholar, Phi Eta Sigma National Honor Society

  • University of Florida, MED & EDS with High Honors, 2000

Chi Sigma IOTA Counseling Academic and Professional Honors Society International, 3.9/4.0 CUM GPA


  • American Board of Forensic Counselors - Counseling and Psychology Divisions
  • APA Clinical Member 
  • Chi Sigma Iota - Counseling Academic & Professional Honor Society International, Member Association of College Honor Societies
  • Florida Association for Marriage & Family Therapy - Board Member, Ethics Chair
  • Florida Department of Health Medical Quality Assurance - Licensed Psychotherapist
  • First Coast Mental Health Counselors Association, Clinical Member
  • Florida Mental Health Counselors Association, Clinical Member
  • Guardian ad Litem Foundation, Board Member
  • Humana Military and TRICARE Provider for Behavioral Healthcare
  • Jacksonville Beaches Bar Association - Affiliate Member, Medical/Psychological Expert Services
  • Jacksonville Women Lawyers Association - Strategic Partner Member
  • Licensed Marriage and Family Therapist, Florida Department of Health
  • Licensed Mental Health Counselor, Florida Department of Health
  • National Board of Clinical Counselors - NCC, Board Certified Counselor
  •  N.E. Florida Assoc. Marriage Family Therapy - President Emeritus, President, & President-Elect
  • Veterans Administration Jacksonville - Mental Health Provider and Supervisor of VA clinical staff
  • Qualified Clinical Supervisor for MFT and MHC post masters/doctoral interns, Florida Department of Health, Division of Medical Quality Assurance

Speaking Engagements and Leadership Roles

Nicole Story, EDS, MED, LMFT, LMHC, QS-FL, NCC, has lectured at numerous continuing education workshops providing CEUs for licensed psychotherapists and at colleges/universities, including FSU School of Social Work/Graduate School, University of North Florida, Jacksonville, FL. She led classroom and seminar formats as an Adjunct Professor, at Santa Fe College, Gainesville, FL and served as the Clinical Director of a 30 bed residential inpatient treatment facility, 15 bed detox and 5 outpatient programs, amongst various other leadership and clinical roles.


She served as the President of the Northeast Florida Association for Marriage and Family Therapy; as the Ethics Chair of the Florida Association For Marriage and Family Therapy Board of Directors; is a Strategic Partner member of the Jacksonville Women Lawyers Association; an Affiliate Member (Expert Witness - Psychological) of the Jacksonville Beaches Bar Association; and provides expert testimony, comprehensive evaluations, consultations and reports for Federal Immigration Court, USCIS and immigration attorneys nationwide; in addition to her role at Story Griffin, Attorneys at Law.

Nicole can be contacted via email

Consumer Law Paralegals -

Our experienced paralegals and support staff in the consumer law and litigation field can be reached directly at


Personal Injury Paralegals - 

Our firm also employs experienced paralegals and support staff in the personal injury and litigation field who can be reached directly at

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